Web Content

I regularly develop web content for my clients. This work sometimes involves conceptualising or re-conceptualising the whole web site and supervising the site build as well.

Some examples of web sites I've worked on include:


In 2014, I re-wrote all of the web content for Metrofile, the leader in fully integrated records and information management in South Africa and selected African countries. The company has 26 purpose-built facilities throughout the country, which make it the first choice in record and information management for businesses and organisations in every industry and sector.

Genesis Analytics

In 2012, I developed the content for the new Genesis Analytics web site, and continue to develop and/or edit content for the site. A complete site upgrade was undertaken during the course of 2016. Note that the client updates the copy on the site on an ad hoc basis.

Genesis Analytics is a South African-based consulting firm that advises governments and companies in emerging markets on issues related to strategy, the competitive environment, regulation and development. The firm consults throughout Africa, the Middle East and India.

Johannesburg SPCA

In 2013 I developed the content for the new JSPCA web site, which was used to launch the society's new corporate image. The site was designed and built by the client's agency. Note that the client updates the home page and staff interviews on an ad hoc basis.

The Johannesburg SPCA is the oldest and one of the largest SPCAs in South Africa. It services an area that includes Soweto, Orange Farm, Roodepoort and Krugersdorp.

I've also previously developed either complete web sites or web site content for Sappi Limited, FNB Leveraged Finance, Struik Publishers, Furman Glass, the Johannesburg SPCA, Metrofile and Uniglobe Bay Travel.

Sappi Paper and Paper Packaging "i choose paper" Campaign

"i choose paper" was Sappi's first-ever consumer campaign, and was specifically designed to inform consumers about the benefits of using fully-sustainable paper packaging in preference to other non-sustainable and environmentally-damaging options.

I developed the strategy for this campaign and conceptualised and developed all of the communications elements with the input of my design associate, Cilmi Steyn of Steyn Photo&Graphic. The web site was built by Mark of Bellboy Media and I acted as Creative Director and Project Manager on the project. The site is unfortunately no longer online but a screen shot of the home page is available in HTML format on request.

Sappi Refibre

Sappi Refibre is Sappi Limited's secondary fibre division, and is responsible for the recycling of used paper and paper products.

I conceptualised the division's launch web site, and researched and wrote the content. The build was done by Mark of Bellboy Media, using original design elements developed by Steyn Photo&Graphic and Sappi's own design agency. I also acted as Creative Director and Project Manager on the project. The dedicated Refibre site is unfortunately no longer available online, but a screenshot of the home page is available on HTML format on request. 

Sappi / WWF Tree Routes Partnership

I conceptualised and developed the original content for the Sappi WWF TreeRoutes Partnership web site based on the client's brief.

The project's aim is to foster a new concept in co-operative rural development that fulfils both human and environmental needs. This is being done by creating unique community-owned and run eco-tourism destinations in the endangered forests and wetlands of KwaZulu Natal, Mpumalanga and Eastern Cape.

The original copy is available in MS Word format on request.

Business Partners Limited

I conceptualised and developed the content for the new Business Partners web site at the time the brand was re-launched in 2002. I also developed most of the downloadable elements, such as brochures and annual reports, between 2002 and 2011.

In addition, I developed some of the content for the related SME Toolkit, an International Finance Corporation initiative.

Business Partners is South Africa's leading investment company for small and medium enterprises, and has invested over R6bn in entrepreneurial ventures.

Please note that the original copy on both web sites has since have been amended by the client, but the original copy is available in MS Word format on request.

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