20120521

About Me

"The art of communication is the language of leadership."
  ~ James Humes

Site last updated: 9 September 2017
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Welcome to my online portfolio. I'm an independent communications consultant, freelance writer and editor with many years of experience, and I trade under the name of Cahill Communications.

I've been in private practice since September 2002, providing communications and content development services for a range of clients in different sectors - both locally and internationally - and have a strong academic and business background.

Please feel free to contact me should you have any queries or should you require a FREE quote on a project of any nature or scope.





It hardly seems possible, but I'm celebrating 15 years in business this year! It's been a fascinating journey and, since I went into private practice, I've worked for just short of 70 clients. Thanks to each and every one of you for your incredible support - and here's to the next 15 years!


Specialties:
Corporate Communications
Public Sector and NPO Communications
Media Communications
Internal and Stakeholder Communications
CSI and Sponsorship Support
Crisis Communications
Communications Strategy
Reputation Management
Corporate/Brand Identity

Key Sectors:
Corporate
Corporate Social Investment
Consulting
Public
Non-Profit
Financial Services
Media and Communications
ICT and Technology
Healthcare
Environment
Arts and Culture
Heritage

 

My Work

At present, the bulk of my work is in writing and editing. I specialise in writing and/or editing annual reports, corporate reports, strategies, corporate profiles, parliamentary submissions, research reports, business case studies, journal submissions, corporate histories, state profiles, policy manuals and other in-depth documentation, especially where there is a need to communicate complex concepts in everyday language.

I also specialise in developing content for both traditional and new media, as well as in developing communications elements such as brochures, pamphlets, newsletters, stakeholder alerts etc. When required, I work with either the client's design team or one of my design partners to develop and produce communications elements from conceptualisation through to final production.

In my consulting work, I specialise in developing communications strategies.

I have a strong background in senior and executive management, policy and strategy development, communications planning, reputation management, marketing, branding, creative conceptualisation and project management.

I work mainly for clients in the corporate, financial services, consulting, government, SOE and NPO sectors, as well as for several communications agencies.

Recent Projects:
  1. Development of a cor messaging strategy for Nedbank (commissioned by On-Point Communications). 
  2. Development of marketing communications for erNavigator (commissioned by IT! Marketing and Brand Strategists).
  3. Editing and proofreading of a submission for the South African Actuarial Journal (SAAJ) on behalf of Alexander Forbes (commissioned by Ince). 
  4. Development of selected copy for the Vunani Limited Integrated Annual Report 2017 (commissioned by Ince).
  5. Development of a wide range of corporate and communications material for various clients, including Ansys, BUSA, Nedbank and SACCI (all commissioned by PR Powerhouse).
  6. Development of revised web copy for Genesis Analytics (please note that the client makes changes to the copy in-house from time to time). 
  7. Editing and proofreading of 170 economics case studies, also for Genesis Analytics. See Featured Projects.
  8. Development of two promotional campaigns for Metrofile (commissioned by IT! Marketing and Brand Strategists).
  9. Development of a new corporate profile for the Mineworkers Investment Company (commissioned by Edleman).
  10. Writing and proofreading of the narrative sections for the 2016 Integrated Annual Report for Efficient Group. The group's 2015 Integrated Annual Report, which I also wrote/edited and proofread, can also be viewed on its web site.

My Background

Before setting up my practice, I was the Group Marketing Manager for Business Partners Limited, South Africa's leading investment company for small and medium enterprises. In this position I was responsible for the re-launch of the brand, the development of a new corporate image and the development of all communications content. I was also responsible for media liaison and monitoring, CRM and stakeholder engagement.

Prior to that, I was the Marketing Manager and a Commissioning Editor at Struik Publishers (now a division of Random House Penguin), the country's largest publisher of illustrated non-fiction, where I was also responsible for the re-launch of the brand after it was acquired by Primedia. Before that, I was the Senior Manager: Promotional Marketing for the Nedcor Group, where I was responsible for all sponsorship support and promotional activities for the seven banking brands in the group at the time. A full CV is available on request.

I have a BA in English and Art History (1978) and a BA (Hons) in English (1979). I also completed the Certificate Programme in Strategic Marketing Management at the Wits Business School in 1995, and have completed a number of post-experience courses in management, writing, journalism, book publishing, photography and project management.

My work philosophy is to provide an expert, efficient and cost-effective professional service, on deadline and to budget. I take pride in forming long-term relationships with my clients, and in developing in-depth knowledge of their companies and organisations.

For further information, please scroll down or click through to my profile on Who's Who Southern Africa or on LinkedIn, where references and endorsements are available. The first of the two profiles is public, but you will need a LinkedIn account to access my profile there.

Use the PORTFOLIO tab at the top of the page to access examples of individual projects. 

Please feel free to contact me with any queries you may have about your communications needs. Queries relating to projects of any nature, size or scope are welcome, and there is no charge for taking a brief and developing a cost estimate.

According to CEO of SimpleRelevance, Erik Severinghaus, many companies fail to optimise messages in pivotal ways that would help them reach customers:
"To break through, your business will need to produce great quality content. H
owever you produce it, make sure it's content that delivers real reader value."


Clients

I service a portfolio of clients and agencies that includes, amongst others, Genesis Analytics, Efficient Group, Ince, Metrofile, Sappi Limited, PR Powerhouse and the Johannesburg SPCA.

I also have a significant body of work done for such clients as WWF South Africa, Business Partners, PG Bison, the South African National Biodiversity Institute (SANBI) and the Road Accident Fund (RAF), as well as for PR agencies such as C-Squared, Chillibush, Gillian Gamsay International, Grant Marshall Communications and Magna Carta.

Ad Hoc Projects

Ad hoc communications projects I've done have included work for such clients as Arcay, Afrox, FinBond, FirstRand, FNB Leveraged Finance (previously FNB Enterprise Solutions), HSBC, KPMG, Norton Rose Fulbright and National Data Systems.

This work has included the development of communications strategies and plans, brand presentations, specialist brochures and a range of other communications elements.

Working as a contributing writer and/or editor, I've also contributed to a range of projects for clients such as the Expanded Public Works Programme (EPWP), Grindrod Bank, Mail and Guardian, Monitoring South Africa (MSA), the National Empowerment Fund (NEF), the National Treasury, the State Information and Technology Agency (SITA)The Freedom Park, THRIP (government's Technology and Human Resources in Industry programme) and Wiphold.

These projects have included special reports and features for publication in the media, annual reviews and five-year reviews, as well as a range of both internal and external communications.