20120221

Policy and Strategy


As policies and strategies developed for and on behalf of clients are not in the public domain, I'm unable to post any examples on this site.

However, this is a list of some of the larger projects I've researched and written:
  • South African National Accreditation System (SANAS): Corporate Communications Policy (2013)
  • South African National Accreditation System (SANAS): Crisis Communications Policy (2013)
  • Sappi Paper and Paper Packaging: Strategic Rationale and Communications Plan for the launch of Sappi's first-ever consumer campaign, 'i choose paper' (2010)
  • PG Bison: Brand and Product Portfolio Marketing and Communications Strategy (2008)
  • Sappi Kraft: Brand and Product Portfolio Marketing and Communications Strategy (2008)
  • Sappi Kraft: Resilio Launch Marketing and Communications Strategy (2007)
  • Sappi Kraft: Barricoat Launch Marketing and Communications Strategy (2007)
  • South African National Biodiversity Institute (SANBI): Karoo Desert National Botanical Garden and Harold Porter National Botanical Garden Marketing and Communications Strategy (2007)
  • Sappi Fine Paper: Triple Green Media Launch Strategy (2006)
  • Afrox: Strategic Marketing, Media and Stakeholder Communications Strategy (2005)
  • South African National Biodiversity Institute (SANBI): Lowveld National Botanical Garden Marketing and Communications Strategy (2005)
  • Sappi Limited: Mpumalanga Regional Communications Strategy (2005)
  • FNB Leveraged Finance: Launch Strategy (2004)
  • Now Media: Travelinfo Marketing and Communications Strategy (2003)
  • Institute of Natural Health: Marketing and Communications Strategy (2002)
  • Furman Glass: Brand Re-Launch Strategy (2002)
  • Business Partners Limited (previously the Small Business Development Corporation): Brand Re-Launch Strategy (2002)
  • Struik Publishers: (Johnnic Communications): Brand Re-Launch Strategy (1999)
  • Struik Publishers: (Johnnic Communications): Sales and Marketing Strategy (1999)
  • D Sat: Advertising Strategy (1999)
  • Johannesburg SPCA: Brand Re-Launch and Communications Strategy (1998)
  • KPMG: Corporate Communications Strategy (1996)
  • HSBC Simpson Mc Kie: Brand Re-Launch Strategy (1996)
  • HSBC Simpson Mc Kie: Marketing Plan (1996)
  • HSBC Simpson Mc Kie: Creative Strategy (1996)



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