"The art of communication is the language of leadership."~ James Humes
Site last updated: 10 October 2016Please refresh your browser if images do not download
Welcome to my online portfolio. I'm an independent communications consultant, freelance writer and editor with many years of experience, and I trade under the name of Cahill Communications.
I've been in private practice since September 2002, providing specialist communications services for a range of different clients. I work on a per-project basis and detailed quotes are provided for all projects. My costs are guaranteed unless there is a change to the original project brief.
I was previously the Group Marketing Manager for Business Partners Limited, South Africa's leading investment company for small and medium enterprises. Prior to that, I was the Marketing Manager and a Commissioning Editor at Struik Publishers (now part of Random House Penguin), the country's largest publisher of illustrated non-fiction, and Senior Manager: Promotional Marketing for the Nedcor Group. In this position I was responsible for all sponsorship support and promotional activities for the seven banking brands in the Nedcor Group at the time.
SCROLL DOWN or click through to my profile on Who's Who Southern Africa or on LinkedIn for further information about me or to view references and endorsements. The first of the two profiles is public, but you will need a LinkedIn account to access my profile there.
Use the PORTFOLIO tab at the top of the page to access examples of individual projects.
1. Revised web copy for Genesis Analytics - now online (please note that the client makes changes to the copy in-house from time to time).
2. A 200-page history of Rand Water, currently being printed for local and international distribution.
3. A new corporate profile for the Mineworkers Investment Company.
3. The 2016 Integrated Annual Report for Efficient Group, currently in production. The group's 2015 Integrated Annual Report, which I also wrote/edited and proofread, can be viewed on its web site.
Please feel free to contact me with any queries you may have about your communications needs. Queries relating to projects of any nature, size or scope are welcome, and there is no charge for taking a brief and developing a cost estimate.
According to CEO of SimpleRelevance, Erik Severinghaus, many companies fail to optimise messages in pivotal ways that would help them reach customers:
"To break through, your business will need to produce great quality content. However you produce it, make sure it's content that delivers real reader value."
ClientsI service a portfolio of clients and agencies that includes, amongst others, Genesis Analytics, Efficient Group, Ince, Johannesburg SPCA, Metrofile, Sappi Limited and PR Powerhouse.
I also have a significant body of work done for such clients as WWF South Africa, Business Partners, PG Bison, the South African National Biodiversity Institute (SANBI) and the Road Accident Fund (RAF), as well as for PR agencies such as C-Squared, Chillibush, Gillian Gamsay International, Grant Marshall Communications and Magna Carta.
Communications ProjectsAd hoc projects I've done have included work for such clients as Arcay, Afrox, FinBond, FirstRand, FNB Leveraged Finance (previously FNB Enterprise Solutions), HSBC, KPMG, Norton Rose Fulbright and National Data Systems.
This work has included the development of communications strategies, brand presentations, specialist brochures and a range of other communications elements.
Writing and EditingWorking as a contributing writer and/or editor, I've also contributed to a range of projects for clients such as the Expanded Public Works Programme (EPWP), Grindrod Bank, Mail and Guardian, Monitoring South Africa (MSA), the National Empowerment Fund (NEF), the National Treasury, the State Information and Technology Agency (SITA), The Freedom Park, THRIP (government's Technology and Human Resources in Industry programme) and Wiphold.
These projects have included special reports and features for publication in the media, annual reviews and five-year reviews, as well as a range of both internal and external communications.
Educational BackgroundI have a BA in English and Art History and a BA (Hons) in English.
I also completed the Certificate Programme in Strategic Marketing Management at the Wits Business School in 1995, the Introductory and Intermediate Photography Courses at the National School of Photography in 2005, and the Random House Struik/UCT Creative Writing Course in 2010, amongst many other post-experience training courses.
Specialist AreasIn my consulting work, I specialise in policy and strategy development, communications planning, creative conceptualisation and project management.
As a writer and editor, I specialise in developing media content for both traditional and new media, as well as in developing all forms of corporate and marketing communications such as brochures, pamphlets, newsletters etc.
I also develop state profiles, annual reports, corporate reports, corporate profiles, business case studies and other in-depth documentation, especially where there is a need to communicate complex concepts in everyday language.