"The art of communication is the language of leadership."~ James Humes
Site last updated: 19 January 2017Please refresh your browser if images do not download
Welcome to my online portfolio. I'm an independent communications consultant, freelance writer and editor with many years of experience, and I trade under the name of Cahill Communications.
I've been in private practice since September 2002, providing communications and content development services for a range of different clients.
I was previously the Group Marketing Manager for Business Partners Limited, South Africa's leading investment company for small and medium enterprises. In this position I was responsible for the re-launch of the brand, the development of a new corporate image and the development of all communications content. Prior to that, I was the Marketing Manager and a Commissioning Editor at Struik Publishers (now a division of Random House Penguin), the country's largest publisher of illustrated non-fiction, where I was also responsible for the re-launch of the brand after it was acquired by Primedia. Before that, I was the Senior Manager: Promotional Marketing for the Nedcor Group, where I was responsible for all sponsorship support and promotional activities for the seven banking brands in the group at the time.
I have a BA in English and Art History (1978) and a BA (Hons) in English (1979). I also completed the Certificate Programme in Strategic Marketing Management at the Wits Business School in 1995, and have completed a number of post-experience courses in management, writing, journalism, book publishing, photography and project management.
My work philosophy is to provide an expert, efficient and cost-effective professional service, on deadline and to budget. I take pride in forming long-term relationships with my clients, and in developing in-depth knowledge of their companies and organisations.
Use the PORTFOLIO tab at the top of the page to access examples of individual projects.
1. Revised web copy for Genesis Analytics (please note that the client makes changes to the copy in-house from time to time).
2. Two sets of 140 economics case studies, also for Genesis Analytics (editing and proofreading).
3.Two promotional campaigns for Metrofile (commissioned by IT! Marketing).
4. A new corporate profile for the Mineworkers Investment Company (commissioned by Edleman).
4. The 2016 Integrated Annual Report for Efficient Group. The group's 2015 Integrated Annual Report, which I also wrote/edited and proofread, can also be viewed on its web site.Please feel free to contact me with any queries you may have about your communications needs. Queries relating to projects of any nature, size or scope are welcome, and there is no charge for taking a brief and developing a cost estimate.
According to CEO of SimpleRelevance, Erik Severinghaus, many companies fail to optimise messages in pivotal ways that would help them reach customers:
"To break through, your business will need to produce great quality content. However you produce it, make sure it's content that delivers real reader value."
ClientsI service a portfolio of clients and agencies that includes, amongst others, Genesis Analytics, Efficient Group, Ince, Metrofile, Sappi Limited, PR Powerhouse and the Johannesburg SPCA.
I also have a significant body of work done for such clients as WWF South Africa, Business Partners, PG Bison, the South African National Biodiversity Institute (SANBI) and the Road Accident Fund (RAF), as well as for PR agencies such as C-Squared, Chillibush, Gillian Gamsay International, Grant Marshall Communications and Magna Carta.
Communications ProjectsAd hoc projects I've done have included work for such clients as Arcay, Afrox, FinBond, FirstRand, FNB Leveraged Finance (previously FNB Enterprise Solutions), HSBC, KPMG, Norton Rose Fulbright and National Data Systems.
This work has included the development of communications strategies and plans, brand presentations, specialist brochures and a range of other communications elements.
Writing and EditingWorking as a contributing writer and/or editor, I've also contributed to a range of projects for clients such as the Expanded Public Works Programme (EPWP), Grindrod Bank, Mail and Guardian, Monitoring South Africa (MSA), the National Empowerment Fund (NEF), the National Treasury, the State Information and Technology Agency (SITA), The Freedom Park, THRIP (government's Technology and Human Resources in Industry programme) and Wiphold.
These projects have included special reports and features for publication in the media, annual reviews and five-year reviews, as well as a range of both internal and external communications.
Specialist AreasIn my consulting work, I specialise in policy and strategy development, communications planning, creative conceptualisation and project management.
As a writer and editor, I specialise in media content for both traditional and new media, as well as in developing all forms of corporate and marketing communications such as brochures, pamphlets, newsletters etc.
I also develop state profiles, annual reports, corporate reports, corporate profiles, business case studies and other in-depth documentation, especially where there is a need to communicate complex concepts in everyday language.